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K & L CO.,LTD

K & L CO.,LTD
K & L CO.,LTD
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Western backpackers: potential customers are forgotten

With the characteristics of the preferred travel type, with long distance through many countries, attracting this number of potential customers is a goal not far away from the tourism industry in Vietnam.

Backpacker, or the concept in Vietnam previously known as backpackers or dust tourists, and only people with low average living standards choose this form of tourism. Nevertheless, new ideas have been developed, revealing the great potential of this untapped market.

Backpacker travel is characterized by a daily fee of no more than $ 15, using local transportation, not using high quality services and staying away from crowded areas. breaking new ground.


According to research by Professor Mark Hampton (University of Kent), 70-80% of backpacker tourists are aged 20-29 years, with high demand, 20% of students and 40% A person with university education or above.

There are no official statistics on the number of tourists in the Backpacker tourism sector in the world and in Vietnam. According to unofficial Australian government data, about 10% of the annual travel of this group.

Southeast Asia is one of the favorite arcs of the backpacker. The well-known and well-known sugar laneways of Thailand in the 1980s were Thailand, Malaysia, Singapore and Indonesia. Vietnam is located on the new road with the triangle Laos, Cambodia and Vietnam.

According to statistics from Thailand, the number of backpacker visitors in Southeast Asia has reached 1 million visitors per year. With the characteristics of the preferred travel type, with long distance through many countries, attracting this number of potential customers is a goal not far away from the tourism industry in Vietnam.

There are many advantages to investing in backpacker tourism such as: for businesses, the investment capital required is not large, not necessarily investment in high-end equipment, hotel restaurants Need to be luxurious, to make the most of available resources from the local, but the benefits are not small.

For the economy like Vietnam, due to the characteristics geared towards the consumption of goods by local residents, a backpacker traveler spends about $ 2,200 on a trip compared with a regular visitor of $ 1,800 - $ 1,470 (by Greg Richards and Julie Wilson).

This income will largely pay for the services and the local people will enjoy the majority of this income, not foreign-invested luxury restaurants, hotels, resorts High level owned by individuals, foreign corporations.

The needs of backpackers are geared towards indigenous products, service experiences and products bearing local cultural identity.


Instead of resorting to high-end resorts, hotels with foreign capital, backpacker direction to use popular services, bold local. Instead of consuming luxury items, the ingredients have to be imported to meet the high demand of food, alcohol, cigarettes, cigars, backpackers towards the consumption of local goods.

The backpacker stays 3-5 times longer than normal travelers, as the backpacker in Malaysia stays 27.9 nights compared to the average tourist 8.6 nights (Ministry of Tourism Malaysia, 2007). In Vietnam, the average backpacker stay 37.1 nights, higher than Malaysia and 33.5 nights in Thailand (Dr. Mark Hampton, Kent University). This promises to be a potential investment for businesses, restaurants, hotels model small and medium.

The key point is that businesses and hotels in Vietnam are familiar with the concept of serving foreign tourists must meet the standards of 4 star or higher, with the highest level of service and service.

Backpacker travel is being ignored and very few companies are interested and growing. The tour programs arranged by the company mainly based on the needs of tourists in the tourist spots in the region and region, have not exploited the entire Laos-Cambodia-Vietnam expansion line There is a connection between services in the industry, in the same industry but in many countries.

Lonely Planet, the popular backpacker travel site, the publisher of travel publications is considered the "Bible" for Backpacker travelers have grasped this and provided the tour package with more than 30 day for $ 3,000 - $ 4,000 per guest. Backpacker


Date Submitted: 11-01-2018
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